The AI already teaches your content. Does it teach it with your name on it?
Students, faculty boards, publishers and business schools use ChatGPT, Gemini and Claude to learn, to choose training and to decide who to invite. If the AIs do not recognise your pedagogical authorship, your method circulates without you.
The AI has become the first teacher students ask.
Before looking for a course, a reading or an instructor, whoever wants to learn asks the artificial intelligence. Its answer defines what gets studied — and who gets the credit.
Being on Google is not the same as being in the AI’s answer.
You may have decades in the classroom, your own materials, graduated advisees and an approach other professors copy — and the artificial intelligence may still teach your methodology without ever saying whose it is, or name someone else when an institution asks who to invite. Peer recognition you already have. What is missing is recognition by the machine.
Sumaúma AI Presence makes you an educator that the AIs recognise and recommend.
This is not about producing more material. It is about structuring your pedagogical authorship — name, credentials, body of work, methodology, courses and institutions — so that language models can reliably understand who you are, what is yours and why they should recommend you. That is what we call Presence Engineering for Generative AIs, applied to your authority as an educator.
We monitor
We measure your G-SoV (Generative Share of Voice) with AI-Scan: how present your name is in the answers about the topics you teach, across several AI models.
We structure
We build your knowledge graph and the nodes of your identity — credentials, degrees, institutions, publications — so the AIs recognise you as a reliable academic entity and do not confuse you with namesakes.
We clone
We extract your Linguistic DNA and vectorise your teaching methodology, so the AIs know what is yours and credit it to you.
We propagate
We publish consistent, original semantic content across the authority channels of your field, to influence the AIs where they are trained.
Sumaúma started in 2022 as a digital marketing agency and had — and still has — the segment of professionals who live off their own knowledge as its main vertical. We have served more than 100 of them, among speakers, consultants and educators. Today we apply that experience to the new frontier: your presence in the answers of generative AIs.
Questions answered.
I am a professor. How do I show up in the answers of generative AIs?
The first step is to measure. AI-Scan shows whether the AIs already cite your name in the topics you teach, in what position, and who they credit for your methodology. From there, we structure your entities in the knowledge graphs — credentials, degrees, institutions, published work — so the models reliably recognise who you are; we extract your Linguistic DNA and vectorise your approach, so what circulates about your teaching is credited to you; and we propagate original content across the channels the AIs are trained on. There is no shortcut and no space for sale: the AIs recommend whoever they can recognise.
How do I get the AI to suggest my course when someone asks where to study my topic?
By making the model able to describe the course, the method and the author with confidence. An AI recommends what it can explain: a programme with a declared scope, named concepts, clear authorship and dense content published consistently is more recommendable to a model than a generic offer from a large platform. That position is not for sale; it is built through the legibility that makes the model choose.
The AI is teaching my content without citing me. What can be done?
Change the structure, not block the content. A model stops citing when it cannot tie the concept to an entity with confidence. Once your name, your named concepts and your body of work are structured in the knowledge graphs and reinforced in reliable sources, credit starts travelling with what you created.
Does this replace my academic output or my institution’s communications?
No — it complements them. Academic output and institutional communications remain decisive for human audiences and for peers. Presence Engineering takes care of a new, invisible channel: what the artificial intelligence answers when someone asks about your topic, or about who teaches it.
How long until the AI cites me when someone asks about the subject I teach?
It is not immediate, and it is not a button we switch on or off. AI-Scan gives you today’s diagnosis; tying credentials, degrees and published work into a single entity is usually the first noticeable change, because that is what makes the model recognise your academic authority; and propagation moves your G-SoV over the following weeks, with continuous monitoring so you do not lose ground in your field.
Strengthen your pedagogical authority in generative AIs with Sumaúma AI Presence.
Request your AI-Scan and get a diagnosis of your Generative Share of Voice in the topics you teach.